Archive for June, 2006

Could podcasting actually save media buyers?

June 30, 2006

Media planning and buying, once an art, seems to have become paper pushing to me. I find that in recent years media plans have become expected and predicable. In fact, I question how much value is actually added by today’s media planners and buyers from what they receive from the media properties. However, I don’t [...]

Posted in Advertising, Issues, Media, Online, Podcast No Comments »

Fame as a means, not as an end

June 29, 2006

The Rock Paper Scissors Industry is not a very big one, so I find myself knowing most of the people. So it comes as a bit of a surprise when I read about Tod Brilliant (formerly of Roshambo Winery) in a context not related to RPS. I think what Mr. Brilliant is doing makes an [...]

Posted in Public Relations, Random No Comments »

Unplugging Vs. The Cult of the Busy

June 28, 2006

Tamera’s recent post over at (3i) has me thinking about something I haven’t in a while which is the mental impact of all of the communication devices and channels we have from email, voicemail, SMS, IM, blog comments, community sites, etc. Aside from all the benefits of these channels, I do find it so much [...]

Posted in Random, Trends 2 Comments »

The Clash of Advertising and PR

June 26, 2006

Assuming that the drivers behind the Web 2.0 evolution aren’t going anywhere, I have been thinking a lot about what this means for the future of the communications business. The trend seems to involve among other things, the following:

Consumers appear to want closer contact with the companies they patronize (i.e. corporate blogging, corporate communities, etc.) [...]

Posted in Advertising, Culture, Issues, Online, Public Relations, Trends 12 Comments »

Saturday photo

June 24, 2006

Saturday photo

A day spent at the Science Centre is never a day wasted.

Posted in Random No Comments »