When you have a site that is deep into the long tail, like my own World Rock Paper Scissors Society, you get used to a certain traffic pattern. This pattern is usually a few thousand page views a day and then around World Championship time (Nov. 11th this year for those interested in competing) we [...]

I read about Rogers Media releasing PersonalWeb, which at first blush seems to be like protopage, my.yahoo, or any other personal homepage on the Web. However there do seem to be some key differences.
First the service is anonymous, which is obviously good for those concerned about privacy, particularly when a site aggregates attention data and [...]

I recently joined up with the Third Tuesday group, which is a Toronto-based group discussing social media, with a heavy skew towards Public Relations practioners. Considering I talk about the merge/clash of PR and Advertising a lot, I figured that even as an ad guy, I had better crash the party.
Shel arrived, we all sat [...]

Warning: the following You Tube link results in NSFW (Not Safe for Work) material, specifically, some nudity. You’ve been warned, so here it is.
We all know that sex sells, but as advertisers we are often limited by broadcast regulations as well as internal and client sensitivities when trying to do something provacative. With this in [...]

I really think a few more people need to read The Long Tail so they can realize that there are huge markets of customers that fall outside of the traditional demographic targeting paradigm.
There is such a reliance in the marketing community on relating everything to demographics that it is almost becoming a farce. My belief, [...]