Ad Age reports that Dove’s amazing viral spot “evolution” drove three times more traffic to campaignforrealbeauty.com than their Superbowl ad.
While the source for the data is Alexa (which can be suspect at the best of times), I don’t doubt that this spot did more for awareness of Dove and the Campaign for Real Beauty than [...]

I got an awesome pair of Maui Jim sunglasses from my wife for my birthday a few months ago. I had been without sunglasses for most of the spring and summer, so it was a wonderful thoughtful gift. However, within 24 hours I had knocked them off a table and the frame broke. I was [...]

Despite’s Steve Rubel’s rant that Engagement is a Myth, some people out there are getting it. Case in Point: The Colbert Report Star Wars Challenge featured Stephen Colbert pulling some wicked lightsabre moves (Star Wars Kid style) in front of a green screen and challenging his audience to mash it up.
One notable submission was by [...]

If you haven’t seen the amazing Bravia Balls spot, you may have missed one of the few ads that has earned its attention. So it should come as no suprise that the follow up ad “Building Explodes with Paint” is being equally hyped. I don’t know if I have ever seen or heard this kind [...]

For those, like me, who are tired of hearing about the media habits of young people via pie-charts, powerpoints, stats, and other quantitative methods, this panel discussion is a much appreciated dose of qualitative insight.
Guy tries to dig into everything cell phone use, text messaging, MySpace, gaming, iPods, TV watching, and much more. The whole [...]