If you haven’t seen the amazing Bravia Balls spot, you may have missed one of the few ads that has earned its attention. So it should come as no suprise that the follow up ad “Building Explodes with Paint” is being equally hyped. I don’t know if I have ever seen or heard this kind of buzz for the release of an ad before, but I have to admit that as jaded as I am about mass advertising, I really am looking forward to the October 17th release of this ad.

See the behind the scenes trailer for the ad here.

Okay I can’t let the fact that I just typed the word’s  “Trailer for the ad” pass… what’s next? A full 3 Blu-Ray DVD disc set in Anamorphic Widescreen featuring:

• Three hours of Creative Director’s commentary
• The “Too Hot for TV” extras blooper reel
• The making of a 60 second epic “From storyboard to film”
• The complete client-meeting podcast series (all 19 hours of it)
• Exclusive and enlightening audio commentary from the Grip and Gaffer after smoking the Best Boy’s weed and raiding the craft services table.

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Posted in Advertising Attention TV Viral Word of Mouth by dwalker No Comments Yet