Archive for November, 2006

Throng #4

November 29, 2006

Last night’s Throng event was another big success with some old faces and some new, which is always the best way to do it.

Boyd Neil of Hill & Knowlton
Lisa Walker of Hill & Knowlton
Martin Hoffman, Heather Anderson, Nicole Flippance, and (and another whose name I cannot recall, apologies) Natasha Compton of High Road Communications
Sean Moffit [...]

Posted in Throng 5 Comments »

Meme: 500 Word Manifesto’s

November 24, 2006

Hugh over at Gapingvoid has an awesome idea (so what if it isn’t really a new one). He has solicited and compiled a group of Manifestos on a range of topics, but all of them have that Cluetrain, Web 2.0, New Marketing feel to them. They are all supposed to stick to 500 words or [...]

Posted in Advertising, Attention, Opinion, Social Media, Web 2.0 No Comments »

TV is broken, long live video

November 21, 2006

Steve Rubel had an interesting post on Ad Age talking about the trend towards television services that are experimenting with different distribution models. We now have a growing arrary of options to view our TV shows and movies. A few of the alternative forms of TV distribution (and their status with advertisements) that have been [...]

Posted in Advertising, Attention, Media, TV, Trends No Comments »

Word of Mouth Marketing – some thoughts

November 20, 2006

I am a huge believer in the marketing power of word of mouth. However, I have still not managed to wrap my head around the actual practice of World of Mouth Marketing. I think I must be missing something. I have been to a conference on the subject (Hell, I even spoke at it), I [...]

Posted in Random, Word of Mouth 1 Comment »

Calacanis quits AOL

November 17, 2006

I admit it, I am a serious fan of Jason Calacanis. Weblogs Inc. was a brilliant business idea and well managed. The Gillmor Gang is much, much better with him in it, even if it is the last show. He appears to be a controversial, sincere, capable guy who probably makes a bundle, but still [...]

Posted in Social Media, Web 2.0 No Comments »