If you are not familiar with the concept of memes please see previous post Viral Marketing 101: Memes
The Internet has offered us an amazing chance to watch memes in action, since all connections leave a trace. Particularly with the hive mind of the blogosphere, trackbacks, ping backs, etc, we start to see, not only traces [...]

To start I wanted to say to everyone reading this blog, congratulations on being selected as Time’s Person of the Year, don’t know about you, but I am considering putting it on my resumé…
2006 has definitely been the year of viral marketing, but there is so much muddy thinking on the practice, that I am [...]

I was having an email conversation with my brother Graham, about some viral* work that we had seen and we were both panning a recent effort. I am not going to give away who or what the campaign was, as it is the holiday season, I don’t want to rain on anyone’s parade and besides [...]

Chad Huffhines (aka Doug Walker) of Second Life presented at the first ever Second Life CaseCamp. It was definitely one of the odder experiences of recent years.
I am no SL veteran, so upon being asked up to the stage, my first step was to cleverly fall in the moat that surrounds the stage then fly [...]

I just got back from the Word of Mouth Marketing Association conference in Washington, DC. The event was well-run, well attended and well worth the time. I also had the honour of being the lunch keynote speaker at the event. Presenting Something from Nothing – The World RPS Society story. Moreover the presentation was followed [...]