There has been a load of buzz recently about PR, social media releases and a few people coming down on the use of the word “audience” favouring the world “people” or some other construct. I get the point, that audience implies some kind of faceless mass, whose sole responsibility is to receive, but I [...]

I attended the Association of Internet Marketing and Sales of Canada event on Podcasting yesterday. It was a good line up featuring Mitch Joel of Twist Image, Michael Seaton of Scotiabank, and Judy McAlpine of CBC.
I have been looking forward to hearing Mitch speak for a while. In his presentation, there wasn’t anything necessarily enlightening [...]

Really interesting issue on Microsoft editing its own wikipedia entry. Apparently what happened is that Microsoft paid someone to update some perceived inaccuracies in the wikipedia entry. Wikipedians have frequently resisted corporate, PR and other efforts from people who have a perceived conflict of interest to in contributing to Wikipedia entries.
With a community structure as [...]

Yes, you heard that right. After some big successes with both company events and the Word of Mouth Marketing Association Summit in Washington, DC RPS Events is now open for corporate business.
So if you are tired of lame Casino Nights, Square Dancing Lessons and other tedious corporate “entertainment”, you can now get all the fun [...]

We had an intimate crowd at last night’s throng, but no shortage of good conversation. Considering we were competing with CaseCamp and the flu, I think we did alright.

Boyd Neil of Hill & Knowlton
Lisa Walker of Hill & Knowlton
Melody Gaukel of Ketchum
Mark Daley of MacLaren McCann
Colin Duoma of MacLaren McCann
Jonathan Dunn of Marketing Magazine

Thanks to [...]