I have heard from a couple of people that my recent posts on the Viral Marketing 101 were: Too academic Too scientific Too verbose Too complicated Not easy to understand Not very applicable Fair enough, I can take a hint. So here is the antidote from baekdal.com (h/t Sean at Buzz Canuck) who lists seven [...]

I had the pleasure and honour of speaking with the World Freehand Circle Drawing Champion last night. If you haven’t previously seen the YouTube video above, it is classic viral material and has over 2 million views, 4000 comments, 27 honours, etc. etc. Al Overwijk was introduced to me by a rather roundabout route involving [...]

There is a school of thought that Viral Marketing is like lightning strikes and thus can be expected in aggregate, but never effectively predicted. Personally, I don’t agree with this mentality. I wouldn’t say that it is so much an art, nor is it exactly a science – it is more of a craft with [...]

Dissecting my own recent WOM experience. Every once in a while you come across something that you just feel like talking about. Two nights ago I saw Pan’s Labyrinth and loved it. I had heard some dull buzz about it previously on the net, but hadn’t really paid much attention. Then my sister-in-law raved about [...]

A recent release from the Creative Group, mentioned the top-ranked over-used buzzwords: Executives were asked, “In your opinion, what is the most annoying or overused buzzword in the creative/marketing industry today?” Top responses included: “Outside-the-box” “Synergy” “The big idea” “ROI” “Paradigm shift” “Strategy” “Integrated solution” “CRM” (Customer relationship management) “Customer-centric” “Voice of the customer” “Critical [...]