Even though I work in advertising (perhaps because I work in advertising), I love a good culture jam idea. This is the funniest idea I have seen in a while. Save and print out the pre-designed cold sores on the sheet provided and then stick them on the pretty photoshopped and airbrushed faces from cosmetic [...]

This looks like a total blast to play with. While I am not really in the market for a plus £500 concept toy. This is the kind of thing that I can’t wait to get to mass stage (if it ever does) so real people can afford it. Unfortunately, by the time that happens my [...]

The second half of Verge began with a Panel discussion led by Moderator  Carolyn Convey
(Director of Interactive Services & Digital Media, OgilvyOne Toronto) along with MyThum’s – Michael Carter (President and CEO),  MySpace’s Joshua Bloom (Midwest/Detroit Sales Director), Ray Newal, Head of Content and Business Development, Yahoo! Canada and Ryan Trotman, Director, MTV Canada. I [...]

The good people at GCI did their blogging outreach homework and were kind enough to offer me a spot at Verge held at the Carlu in Toronto. They made me feel at home and greeted me by name – thanks Matt Roth for making me feel like a journalist.
Verge is Ogilvy’s Global Digital Marketing Summit, [...]

According to e-marketer, 22% of ads recorded on DVRs get watched. Now common-sense and media spending trends would indicate that mainstream advertising folk are fairly down on the rise of digital TV recording devices and believe that this technology will reduce attention paid to ads.
Now I don’t have the skills to de-bunk the research or [...]