I had an experience (or technically the lack of one) the other day at Lick’s Homeburgers (A small/medium Canadian burger chain) that I thought was worth writing about.
I went to my first Lick’s when I was a teenager and the experience made a huge impression on me. The place looked different from the other burger [...]

When I was little I loved to play the “wild goose chase” game. Which basically consisted of a note that would say “open the fridge” where after opening the fridge another note would reveal a clue or direct to another location to receive the next message and on, and on, until the final goal was [...]

Some really good insight on how agencies need to evolve from Alain Thys. This is especially compelling considering it is coming from someone who spent most of their time as a client. Don’t just glance at the summary below, read the original post, it is worth the time.
TIP 1: TAKE THE LEAD IN ROI CONVERSATIONS [...]

An interesting article on Hybrid creatives (comfortable in both online and offline) worlds from Media Post has me thinking.
There should be no question that event today most large advertising agency creative departments have a serious bias towards TV, Print, Outdoor, and other mass media. This is how the specialist interactive shops grew and thrived. The [...]

Ad Age’s Jonah Bloom has an interesting article on the convergence and cultural differences of Marketing and PR and echoes a post I made about nine months ago (The Clash of Advertising and PR).
The first two-thirds of the article are right on the money and reflects how forward-thinking Public Relations professionals are capitalizing on the [...]