Mar 07
1
Throng #6
Tuesday night was the 6th Throng night and was a lot of fun. Some of the usual suspects were there along with a couple of new folks.
There was a great deal of discussion over the ethics and efficacy of the Sunsilk Bridezilla/Wig Out viral effort. It was universally panned on content and strategy however the majority felt that it was not necessarily unethical (with Collin Douma as a notable and vocal exception).
The second topic of discussion was the recent London Times article (hat tip for Maggie) of making “impersonating a consumer” an illegal act in 2008 in the UK. Several points were made about how this signifies the magnitude of the shift in influence toward the consumer. Prior to the social media revolution the notion of impersonating someone as powerless as an individual consumer would have been absurd (with the possible exception of lame false testimonials in ads).
Pretty sure that a good time was had by all.
[tags]throng, toronto, social media[/tags]
