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	<title>Comments on: The Early in Loop and Why people forward stuff</title>
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		<title>By: Doug Walker Joins SMG Team as Director of Client Services &#124; Social Media Group</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-12143</link>
		<dc:creator>Doug Walker Joins SMG Team as Director of Client Services &#124; Social Media Group</dc:creator>
		<pubDate>Wed, 21 May 2008 16:01:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/#comment-12143</guid>
		<description>[...] Managing Director of the World Rock Paper Scissors Society (yes, really) and highly regarded blogger/podcaster/ad industry veteran, has joined the SMG team as Director of Client Services effective [...]</description>
		<content:encoded><![CDATA[<p>[...] Managing Director of the World Rock Paper Scissors Society (yes, really) and highly regarded blogger/podcaster/ad industry veteran, has joined the SMG team as Director of Client Services effective [...]</p>
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		<title>By: Transmission Content + Creative, Mark Goren, New Marketing Coach &#187; Blog Archive &#187; Forwarding = Balancing Act</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-10948</link>
		<dc:creator>Transmission Content + Creative, Mark Goren, New Marketing Coach &#187; Blog Archive &#187; Forwarding = Balancing Act</dc:creator>
		<pubDate>Thu, 31 May 2007 04:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/#comment-10948</guid>
		<description>[...] what happened when I wrote about The Early-In Loop last week. Douglas Walker from Venture Communications in Toronto and Alison Byrne Fields over at Olgilvy Public Relations [...]</description>
		<content:encoded><![CDATA[<p>[...] what happened when I wrote about The Early-In Loop last week. Douglas Walker from Venture Communications in Toronto and Alison Byrne Fields over at Olgilvy Public Relations [...]</p>
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		<title>By: dwalker</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-10941</link>
		<dc:creator>dwalker</dc:creator>
		<pubDate>Mon, 28 May 2007 14:10:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/#comment-10941</guid>
		<description>Great work. Alison, I updated my post to point to yours as well. Thanks for your additions, you have definitely defined some richer territory here.</description>
		<content:encoded><![CDATA[<p>Great work. Alison, I updated my post to point to yours as well. Thanks for your additions, you have definitely defined some richer territory here.</p>
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		<title>By: Alison Byrne Fields</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-10940</link>
		<dc:creator>Alison Byrne Fields</dc:creator>
		<pubDate>Mon, 28 May 2007 13:26:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/#comment-10940</guid>
		<description>I loved your list, Douglas, and built on it over at Ogilvy PR&#039;s 360 Degree Digital Influence blog.  Hope you&#039;ll come by to see what I added.</description>
		<content:encoded><![CDATA[<p>I loved your list, Douglas, and built on it over at Ogilvy PR&#8217;s 360 Degree Digital Influence blog.  Hope you&#8217;ll come by to see what I added.</p>
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		<title>By: 360 Digital Influence &#187; Blog Archive &#187; What Makes it Go?</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-10939</link>
		<dc:creator>360 Digital Influence &#187; Blog Archive &#187; What Makes it Go?</dc:creator>
		<pubDate>Mon, 28 May 2007 13:03:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/#comment-10939</guid>
		<description>[...] then &#8220;generously&#8221; pass it along to others.  In response, Douglas Walker at Webtalker wrote a post about WHY it is that we share things with others, generating the following [...]</description>
		<content:encoded><![CDATA[<p>[...] then &#8220;generously&#8221; pass it along to others.  In response, Douglas Walker at Webtalker wrote a post about WHY it is that we share things with others, generating the following [...]</p>
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		<title>By: dwalker</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-10933</link>
		<dc:creator>dwalker</dc:creator>
		<pubDate>Fri, 25 May 2007 19:27:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/#comment-10933</guid>
		<description>Thanks Mark, appreciate your words. You are totally right about being early in. One of the things that stops me from sending stuff to people is when I feel like I might be late to the party (sometimes only by a couple of hours).

The example I always use is that I have some friends that I just simply know they only send &quot;breaking news&quot;, but if I get something from my parents I can guarantee that it is months old at least.

We can&#039;t be on top of it all and we are only as good as our networks...</description>
		<content:encoded><![CDATA[<p>Thanks Mark, appreciate your words. You are totally right about being early in. One of the things that stops me from sending stuff to people is when I feel like I might be late to the party (sometimes only by a couple of hours).</p>
<p>The example I always use is that I have some friends that I just simply know they only send &#8220;breaking news&#8221;, but if I get something from my parents I can guarantee that it is months old at least.</p>
<p>We can&#8217;t be on top of it all and we are only as good as our networks&#8230;</p>
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		<title>By: Transmission Content + Creative, Mark Goren, New Marketing Coach &#187; Blog Archive &#187; The Early-In Loop</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-10932</link>
		<dc:creator>Transmission Content + Creative, Mark Goren, New Marketing Coach &#187; Blog Archive &#187; The Early-In Loop</dc:creator>
		<pubDate>Fri, 25 May 2007 19:23:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/#comment-10932</guid>
		<description>[...] Douglas Walker expands on this post, examining why people forward stuff. It&#8217;s an interesting look at what motivates people to share information. Give it a [...]</description>
		<content:encoded><![CDATA[<p>[...] Douglas Walker expands on this post, examining why people forward stuff. It&#8217;s an interesting look at what motivates people to share information. Give it a [...]</p>
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		<title>By: Mark Goren</title>
		<link>http://www.webwalker.ca/2007/05/25/the-early-in-loop-and-why-people-forward-stuff/comment-page-1/#comment-10931</link>
		<dc:creator>Mark Goren</dc:creator>
		<pubDate>Fri, 25 May 2007 19:17:15 +0000</pubDate>
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		<description>I really like (and appreciate!) how you&#039;ve expanded on this, Douglas. 

There are all kinds of motivations for sharing information, as you point out. What holds true, though, is that unless you have it/see it early, you can&#039;t pass it along with any value.

And that&#039;s what struck me about the two emails I received yesterday. While I fully recognize that my two colleagues were thinking of me when they saw the video (and I appreciate that they were), there was a &quot;where have you been?&quot; feeling I had when I got the emails. And I don&#039;t say that to be obnoxious, I say it because it just felt so long since I had first seen the video. That&#039;s what got me thinking about the value of being early-in.</description>
		<content:encoded><![CDATA[<p>I really like (and appreciate!) how you&#8217;ve expanded on this, Douglas. </p>
<p>There are all kinds of motivations for sharing information, as you point out. What holds true, though, is that unless you have it/see it early, you can&#8217;t pass it along with any value.</p>
<p>And that&#8217;s what struck me about the two emails I received yesterday. While I fully recognize that my two colleagues were thinking of me when they saw the video (and I appreciate that they were), there was a &#8220;where have you been?&#8221; feeling I had when I got the emails. And I don&#8217;t say that to be obnoxious, I say it because it just felt so long since I had first seen the video. That&#8217;s what got me thinking about the value of being early-in.</p>
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