Archive for July, 2007

Advertising helps me decide

July 30, 2007

I love this t-shirt, but I am not sure why.
- is it because it is retro?
- is it because I find it ironic?
- is it because I work in advertising?
- is it because it is kinda sorta true?
- is it because it comes in orange AND blue?
- is it all of the above?
Available from Vintage [...]

Posted in Advertising, Culture, Funny, Personal, Random 3 Comments »

Great little ambient ad for Harry Potter book

July 26, 2007

I love the simplicity of this idea, despite the horrible “Shakey cam” footage for an ambient ad/promotion at Odel Department store.

While advertising the new Harry Potter book is hardly necessary, the hype and word of mouth took care of that, it is still a great example of how a small piece of entertainment attention can [...]

Posted in Advertising, Attention, Funny, Media, Word of Mouth No Comments »

Millons Wasted in Marketing in Second Life – Wired

July 25, 2007

 Interesting article How Madison Avenue is Wasting Millions on a Deserted Second Life in Wired challenging the money spent in Second Life on white elephants that few people ever visit.
I must admit I have never really been a big Second Life fan from either a personal or a marketing standpoint. I make this admission with [...]

Posted in Advertising, Online, Opinion, Social Media, Tech, Trends, Web 2.0 2 Comments »

Totally blagged and Whole Foods Astroturfing

July 18, 2007

I haven’t been posting for the last couple of weeks, because I have just moved my entire life, career, family and stuff from Toronto to Calgary. So I beg your patience while I settle in.  So that also means that I am out of touch (i.e. blagged) and have had little to offer the blogosphere [...]

Posted in Issues, Personal, Public Relations, Web 2.0, Word of Mouth No Comments »