Archive for September, 2007

Subway’s Miss Teen USA Response

September 27, 2007

Full Disclosure: I work for the company that produced this ad. I wll refrain from saying anything either positive or negative about it. I merely post this in the hopes that it may generate some comment about marketers participating in Internet memes.
[tags] miss south carolina, subway, Miss Teen USA, fresh moments, Venture Communications, Calgary [...]

Posted in Advertising, Calgary, Funny, Media, TV, Viral 3 Comments »

YouTube to use 30 second pre-roll in 2008

September 25, 2007

In what might be the dumbest online business move since the RIAA sued Napster, Gizmodo reports that YouTube is to add 30 second bumper ads next year. The details are still sketchy, but I expect the mass exodus from YouTube to hundreds of other sites will begin almost immediately after implementing this ad scheme.
Why 30 [...]

Posted in Advertising, Media, TV, Viral 8 Comments »

Rock Paper Scissors – The Documentary Trailer

September 21, 2007

Here it is at long last the official trailer for the film. Looking forward to people finally getting to see the film at the World Premiere at the Calgary International Film Festival on Tuesday, September 25th, at 9:00 pm.
[tags] rock paper scissors, rps, documentary, film, trailer, world rps, Mike McKeown, Good n Proper [/tags]

Posted in Personal, RPS 2 Comments »

Nineteen Year-old Jeremy Zhao uses Social Media in bid for Calgary Mayor

September 19, 2007

Having just moved to Calgary I am not going to pretend I have anything of value to say on the municipal politics front, however I am fascinated by what Jeremy Zhao is doing.
Jeremy is 25 years younger than the next closest candidates in age (44 year-olds Harry Heck and incumbent Dave Bronconnier) for the top [...]

Posted in Attention, Calgary, Canada, Podcast, Social Media 2 Comments »

Q. When is an ad not an ad?

September 17, 2007

A. When it is posted on YouTube.*
* When I say YouTube I am also referring to all similar sites as well.
I had this thought a little while ago when trying to explain the difference between an ad on TV and the same ad on YouTube. In my opinion they are very, very different beasts because [...]

Posted in Advertising, Attention, Media, Social Media, Viral, Word of Mouth 2 Comments »