Why I moved to calgary Calgary may not be the centre of the social media or marketing universe, but this is an hour away from my house.

I try not to be too focused on my own life – (as if blogging isn’t egotistical enough), but I can’t hold this one in. I am just so excited about the response that the Rock Paper Scissors documentary has been getting with the Calgary International Film Festival. At the time of writing this there [...]

An outstanding, remarkably complete and highly entertaining history of viral from Dan Meth. I was particularly pleased to see some of the early ones and not just the really well known ones. So grab a pen, be honest and count how many you recognize? Scoring 0 -9 Out of the Loop – Consider getting a [...]

This one has me scratching my head, like a monkey at grooming time. As a piece of bite-size media entertainment, I enjoyed it. As a piece of advertising, I don’t get it at all. Is simply liking a piece of randomly branded entertainment enough to tip brand preference and stimulate purchase? I honestly don’t know [...]