Time for another Social Media Today and today we are speaking with David Jones V.P. Digital Communications, Hill & Knowlton. He is a blogger, podcaster, speaker and active participant in social media circles and events.

He blogs at:
PR Works

and his podcast is:
Inside PR

0:30 Introduction of David Jones

1:39 David’s recent move to Hill & Knowlton

3:50 Discusses changes to Public Relations brought on by social media and digital communications

6:20 PR and Ad people as the “middle men” in Social Media

9:15 Does social media change the practices of pitching journalists and citizen journalists

14:58 Chris Anderson and his decision to publish the email addresses of the people who send him irrelevant email

19:18 Do journalists have the upper hand?

21:31 What is the role of the advertising discipline in social media?

26:20 Differences in client relationships between advertising and PR

28:25 New Segment Indespensible Tools – David talks about Firefox add-ons such as the de.licio.us extension , Bloglines feed reader and the Berry Bloglines app for Blackberry, and Google Browser Synch

33:08 So Long and Bye-bye

All times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, David Jones, PR Works, Inside PR, Chris Anderson, The Long Tail, podcast [/tags]

 

 Social Media Today #27 - David Jones: Play Now | Play in Popup | Download

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Posted in Advertising Podcast Public Relations Social Media Social Media Today Web 2.0 agencies by dwalker 1 Comment