So I have been happily without television for several months, but finally broke down and got it (just in time for the writer’s strike). One ad I saw really surprised me and for the first time ever I rewound the ad on the PVR to try and catch all the references.The ad contains at least a dozen (and likely far more that I didn’t catch) movie lines and is very well executed. The fact that it comes from blockbuster was even more surprising. Well done DDB Toronto.

Update: I was contacted by Craig from Spyfilms (the production company on the spot) looking for some credit, which I am happy to provide, since I think the production on the spot is excellent and because Spy is smart enough to have their ear to the ground and engage with me. Great work by director Jeff Labbe.

[tags] Blockbuster, DDB, Toronto, ads, Spy Films, Jeff Labbe[/tags]

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Posted in Advertising Media TV Toronto by dwalker 1 Comment