Nov 07
30

Sex Workers and Advertisers

4 Comments

Sex and Advertising“Sex is the only human activity in which the professional has lower status than the amateur.”

Murray Davis, author of Smut

 

I would like to include the following as Walker’s Social Media Corollary:

Replace the word “sex” above with “advertising”.

Update: At the behest of my wife, I should explain this a little further.

What I meant is that an amateur who makes any kind of recommendation or produces some User-generated content on behalf of a brand is instantly more credible than a professional advertising person. So like sex where the professional is looked down upon by society, so to is the professional ad person looked down upon.

Photo Credit: craigwbrown

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Posted in Advertising Social Media by dwalker 4 Comments

4 Responses to "Sex Workers and Advertisers"

  • Lisa Walker says:
    December 1, 2007 at 7:03 pm

    I think you need to explain that a bit better.

  • Kempton says:
    December 2, 2007 at 1:48 pm

    I would like to suggest a further clarification.

    The “pay per post bloggers”/”products pushers” who pretend to be neutral and don’t make it clear that they are paid, are in fact worst than professional sex workers.

    Without any conflict of interest, the recommendations of “amateur” are indeed more valuable.

  • Lisa Walker says:
    December 5, 2007 at 8:46 pm

    Amateur sex-workers are held in higher regard?

  • dwalker says:
    December 5, 2007 at 11:11 pm

    Agreed Kempton.

    And Lisa anyone who has ever had sex, but not been paid for it would be considered an amateur.

    According to dictionary.com an amateur is:
    “a person who engages in a study, sport, or other activity for pleasure rather than for financial benefit or professional reason.”

    The point being that people who engage in these activities for pleasure are held in higher regard than people who do it because they are paid.

    Spouse has sex because they want to.
    Prostitute has sex because they get paid.

    Who is more genuine?

    Blogger recommends product because they love it.
    Celebrity recommends product because they are paid.

    Who is more credible?

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