A very thought-provoking article in the LA Times about striking writers in talks to develop online startups. Here, in equation format, is my thought process on this:
Talented writers and industry sympathizers on strike
+
TV and movie studios who have not learned the lessons of the music industry
+
Blossoming infrastructure for alternative distribution via the Web
+
Millions of people [...]

There aren’t too many things that can get me to wake up early on a Saturday morning when it is my turn to sleep in, but a BarCamp in my town and seeing Guy Kawasaki are definitely two of them.
Guy decided to rip through both his “Art of Innovation” and his “Art of the [...]

Time for another Social Media Today. Today’s topic: “Wild Goose Chase Marketing”
0:10 Intro
0:45 Audio Comment from Jay Berkowitz of Ten Golden Rules (Blog, Podcast)
2:50 Intro of Dre Labre and notion of Wild Goose Chase Marekting
4:50 Dre finally gets to talk and discusses his USB Drive Drop campaign for Canada Tourism
7:40 Doug and Dre talk [...]

 

 Social Media Today #29 - Dre Labre: Play Now | Play in Popup | Download

I would have loved to see the pitch for the WhopperFreakout idea:”So we are proposing that we take your flagship food item (The Whopper) and take it off the menu and then film people’s reactions.”
This is the boldest example I have seen of someone trying to answer the question: If your brand disappeared tomorrow, would [...]

I was reading a post by Shel Israel where he made the following off-hand comment:
“Over the past two years the business community has moved through the phases of denial, dismissal, contempt and hostility regarding social media. Now they are beginning to embrace them. “
While I agreed in general with his comment, it felt like a [...]