BarCamp Calgary – Guy Kawasaki

There aren’t too many things that can get me to wake up early on a Saturday morning when it is my turn to sleep in, but a BarCamp in my town and seeing Guy Kawasaki are definitely two of them.

Guy decided to rip through both his “Art of Innovation” and his “Art of the Start” presentation (also the title of his book).

My notes (stream of conciousness): Art of Innovation

Key to innovation – make meaning, not money (the money will follow)

Make mantra – not mission statements (a few words eBay – Democratization of Commerce, FedEx – Peace of Mind

Jump to the Next Curve – Moving from ice harvesting to the ice factory to the refrigerator,

Roll the DICEE – Deep, Intelligent, Complete (totality of experience), Elegant, Emotive

Don’t worry, be crappy – perpetual beta

Polarize People – you can’t please everyone, don’t be afriad of pissing off certain segments as long as you please one.

Let a hundred flowers blossom – You never know how people will use the product.

Churn, baby, churn – until you ship live in denial to the haters. Once you ship, start listening.

Niche thyself – (Graph) Ability to provide unique product or service (vertical) Value to Customer (horizontal) Lower right-Price, Upper left-Stupid, lower right- Dotcom, Upper Right

10/20/30 Rule – Pitching (10 slides, 20 minutes, 30 point font)

Don’t let the bozos grind you down – 2 types the one that looks like a bozo (easy), versus the slick well-dressed bozo. Rich and famous = lucky.

Developing Truemers

0 – Business Plans, pitches to VCs,
7.5 – weeks from domain reg to version 1
$4.813 in legal fees
$399 – for logo
1,115 registering 55 domains
1.5 FTEs
3 times written up by Techcrunch
$0 on marketing

[tags] barcampcalgary, barcamp, guykawasaki, truemors, Artofthestart, calgary [/tags]