Feb 08
5
Giving of yourself
The wife of co-worker of mine is recognizing the anniversary of her mother’s death in a thoughtful and interesting way. She runs a Calgary-based child photography business called Tot Shots and also has Tot Shots Blog. Coming from an enthusiastic, but hack photographer of my own child, I like her style a lot.
She is offering her photography services gratis to families with young children where a parent has a life-threatening illness and may be facing limited time to enjoy their family. From the post on the Tot Shots Blog:
I know how devastating cancer in particular is and how difficult of a time it is for families faced with a similar situation. I recognize that professional pictures are probably the last thing on most people’s minds. However I also know that most families are trying to spend as much time together and to have as many good memories as they possible can together. This is why I think that it is only fitting to capture these moments. As such, I am offering a complimentary session and CD package to those families where a parent of young children is faced with the fact that they have a limited time left with their family. I think that these children will need something like this to cherish and look at in years to come.
As she is only a one person outfit and can’t support everyone who is in this position, so she is requesting that the referrals come through her existing clients.
Even though this is a blog about digital and word-of-mouth marketing, I would feel a little mercenary deconstructing this initiative. However, I will say that I think it is a smart business move as well as a wonderfully charitable way to give of oneself. I really, really like it when businesses can benefit from doing the right thing.
[tags] totshots, calgary, photography, charity,[/tags]