Archive for March, 2008

Speaking at Next: 2008

March 28, 2008

If you are in Toronto on May 12 – 14, the Canadian Marketing Association is holding their National Convention and Trade Show called Next: 2008 and I will be presenting my session called The Human Web.
Looks like an interesting conference with some good keynotes. I am particularly looking forward to seeing Avinash Kaushik with his [...]

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Posted in Industry Events, Personal, Social Media 1 Comment »

A case for fast-forwarding ads

March 25, 2008

An interesting article in the Media Post Video Insider got me thinking.
In the race for media buyers to turn online video into something they are familliar with, namely broadcast TV, an important opportunity has been lost: the ability to really measure something.
In the rush to maximize impressions of video content online, media sellers have created [...]

Posted in Advertising, Opinion No Comments »

Beware of Stock Footage

March 22, 2008

Only in the Age of YouTube could the people from stock footage be able to speak out about how their footage is used.
I can’t stand political attack ads, but this one comes off okay in my book. I also appreciate that Obama campaign didn’t take the easy route out and make it look like the [...]

Posted in Advertising, Viral 2 Comments »

Shill Podcast – Being first, SXSW, playing in the river and WinAmp

March 20, 2008

 
icon for podpress  Shill Podcast 5 [25:03m]: Play Now | Play in Popup | Download

oo:30 Doug disses those who are trying to be first…and another episode of Shill rains down on an unsuspecting world like a rainshower downwind from Chernobyl
Due to an explosive case of SXSW diarrhea, Doug dropped 25-30% of the people he followed on Twitter. They don’t miss him
1:35 Dave carries on. Smugly. Moans about [...]

Posted in Opinion, Podcast, Social Media, shill 1 Comment »

Why I won’t buy an iPhone

March 19, 2008

Apple’s iPhone is a pretty sweet piece of tech. Add in the support for Exchange (meaning it will soon push email at you like a Blackberry) the recently released Software Development Kit (which means that hundreds of cool new applications will run on it, without having to hack it) and you have a laptop-in-a-handset that [...]

Posted in Canada, Issues, Tech No Comments »