Mar 08
11
Twitter Rant
I hate twitter with a passion.
I can’t live without twitter.
Twitter is a complete waste-of-time.
Twitter is a valuable part of my day.
Twitter links me to some really smart people who find fascinating stuff.
Twitter shows me that even the A-listers are people who can be smart, dumb, mean and kind. In short, human.
Twitter gives me direct access to people I couldn’t otherwise get access to.
I am a better and a worse person for the things I have found through twitter.
Twitter is worse than filling out timesheets.
So when Jonah Bloom (Ad Age columnist) asked the Ad Age Power 150 : “which single technology, site or application do you think is most deserving of marketers’ attention in 2008 and why?” I couldn’t stop myself from saying: Twitter.
So in case my statement doesn’t make Ad Age’s upcoming digital special report, I am posting it here:
Twitter may be a time-sucking, narcissistic stream of 95% drivel. However, as a platform featuring two-way opt-in, conversational tone and overlapping circles of influence it may be the most human form of online conversation to date. Marketers must learn about earning their audiences through value one follower at a time and then listening to what others are saying (and not just about the brand).
Modern audiences are fragmented, inattentive, skeptical and fickle, I can think of no better test track for the inevitable future of communications than twitter.
[tags] twitter, ad age, Jonah Bloom, Power 150[/tags]
