Archive for May, 2008

Hitching the Webwalker Wagon to Social Media Group

May 27, 2008

I am very pleased (despite being late to the party) that I can finally promote that I have accepted the position of Director of Client Service at Social Media Group. This is a really exciting opportunity to spend all my working time focused on Social Media for some top-tier clients and with some really smart [...]

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Posted in Web 2.0 5 Comments »

Some high-level thoughts on Mesh 2008

May 23, 2008

Just a few quick thoughts from Mesh 2008 as I am catching up on the last week. Was a great conference and I had a good time.
1. Twitter didn’t steal the show this year in terms of content (thank goodness), but it just added a quiet layer. Who needs speaker feedback forms when you have [...]

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Posted in Industry Events, Social Media, Toronto, Web 2.0 3 Comments »

Weezer – Pork and Beans

May 23, 2008

I love stupid viral videos, I love weezer. Add ‘em both together and I find myself needing a stronger word. The cast (or those imitated) reads like a who’s who of one-minute wonders.
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Posted in Viral No Comments »

Shill Podcast – ClueTailTipinomics

May 21, 2008

icon for podpress  Shill Podcast #7 [18:59m]: Download

0:35 Dave reads a comment from Tamera Kremer who wonders what brand of irritant Dave uses to stay cranky for Shill.
1:20 Doug vomits up the topic of treating social media as a business strategy versus a communications tactic, which leaves a funny taste in his mouth. Dave coins the phrase Cluetailtipinomics to describe the study [...]

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Posted in Web 2.0 1 Comment »

A Draft Social Media Metrics Model

May 19, 2008

Joe Thornley graciously invited me to the Roundtable he is organizing on Social Media Metrics and measurement. I am happy to participate and interested in the subject matter, but also smart enough to know that there are others who will be in attendance far more knowledgeable than I on the subject
To prep us Joe linked [...]

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Posted in Advertising, Canada, Industry Events, Media, Public Relations, Social Media 19 Comments »