This is just great stuff from Samsung (full disclosure: I own one of their TVs and like it), so I may be biased.

This hits all the buttons for me: unique, entertaining, product integrated (but not ham handed), short, well-produced (for its type) and just kind of ineffably cool.

Client and agency should be congratulated. Others in the viral space: watch and learn.

Between this and Levi’s backflip into jeans work there are some interesting things going on with viral these days. The notion of content being good enough to pass around (at least for a few days) finally seems to be getting around, uhhh… virally.

pollyanna movie download h/t to, Ham for, once again, finding the good stuff early.

Tags: Advertising, backflip, jeans, levis, opticalillusions, samsung, soul, Viral

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