Just a few quick thoughts from Mesh 2008 as I am catching up on the last week. Was a great conference and I had a good time.

1. Twitter didn’t steal the show this year in terms of content (thank goodness), but it just added a quiet layer. Who needs speaker feedback forms when you have #mesh08 hash tags

2. I would summarize Mesh 2006 as “What the hell is happening?” Mesh 2007 as “This can’t be really happening?” and Mesh 2008 as simply “happening”. The irrational exuberance is gone, most people are getting over the threat, and now finally getting down to making things work.

3. As a visitor to Toronto this time, I got a lot more time to chat (and drink) at the afterparties and had some good conversations, not going to drop names, you know who you are.

4. As a speaker, I had fun and was treated really well by Mesh and audience alike. Good questions on Dave Jones and my podcasting session.

5. As an attendee I was struck by the common threads that the main affects of the communication changes are forcing companies to make better products, collaborate more, speak more plainly (if not always openly), and marketers generally accept they are not soloists, but just another voice in the brand chorus

6. The effects of social media are being most keenly felt in the customer service realm, where so much outreach and listening are starting to take place. Serving customers, delivering product, support, product design, manufacture, finance, mergers, outsourcing, corporate policy and responsibility are all a part of and affected by brand and marketing.

Tags: events, mesh08, Toronto

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Posted in Industry Events Social Media Toronto Web 2.0 by dwalker 3 Comments