Douglas Walker is an award-winning digital and social media strategist with fifteen years of experience in interactive communications. He has in-depth experience designing and implementing social media campaigns that either stand alone or support traditional marketing activities, in a variety of industries. Doug has helped companies enter, engage and develop long-term relationships within social media to: build brands, sell products, enhance reputation and spread word of mouth. His experience includes overseeing Web site design, development and implementation.  He is a published book author (Simon & Schuster) and a highly rated speaker at industry conferences and private company events in Canada, the United States, China and South Africa.

Doug’s company WebWalker provides digital strategy and implementation services for large and small companies. He has spent the last fifteen years developing and implementing online strategies for some of Canada’s highest profile brands including General Motors, Molson Breweries, IBM, Microsoft, Rogers AT&T and Scotiabank.

In his spare time Doug has conducted a unique viral experiment to become the world’s leading authority on the subject of Rock Paper Scissors by creating the World Rock Paper Scissors Society. The experiment was a massive success and led to interviews by hundreds of media outlets including Rolling Stone, CNN, BBC, New York Times, Wall Street Journal and the Today Show to name a few. He is the author of The Official Rock Paper Scissors Strategy Guide (Simon & Schuster 2004) and is the subject of a feature film documentary. He continues to run the annual World Championships of Rock Paper Scissors in Toronto.