VW Golf Ad

Man, the brits sure are able to make ads worth watching.

If you like it check out the Making of as well, which is worth it.

Hat tip to AdGoodness

A Draft Social Media Metrics Model

Joe Thornley graciously invited me to the Roundtable he is organizing on Social Media Metrics and measurement. I am happy to participate and interested in the subject matter, but also smart enough to know that there are others who will be in attendance far more knowledgeable than I on the subject
To prep us Joe linked [...]

The Kaiser kicks at the conversation

I have recently been turned on to The Kaiser Edition and he has some great posts, interesting commentary. Hisrecent slideshare post however was gold. At great risk of just being a repeater of some buzz worthy content, I will post it below.
This kind of stuf has been on my mind alot and I have been [...]

Shill Podcast – Old Media Rules or New Media Game

0:31 Dave vainly tries to present a softer, gentler side of himself, by introducing the wishy-washy topic of everything new is old again. Doug smells blood in the water and writes a cheque his ass can’t cash.
1:30 The wide awake listener will notice that Dave doesn’t really believe that things have changed much. Doug snorts [...]

A case for fast-forwarding ads

An interesting article in the Media Post Video Insider got me thinking.
In the race for media buyers to turn online video into something they are familliar with, namely broadcast TV, an important opportunity has been lost: the ability to really measure something.
In the rush to maximize impressions of video content online, media sellers have created [...]