Show Notes
0:47 After some stammering Doug tells a graphic story of what happens to hapless cows in the Amazon and somehow believes it to be relevant to Social Media. Dave is kind enough to mute his mic while laughing up his sleeves.
2:23 Having set the stage Doug burns it down revealing that only bloody cows [...]
Show Notes
0:19 False Start: Dave doesn’t make the appointed time for the podcast and leaves Doug with the audio equivalent of his pants around his ankles.
1:00 Do-over start followed by Doug’s personal cover version of the theme music for the entertainment of himself and surely no one else. Dave starts the show with an uncomfortable [...]
David Jones (blogger at PRWorks, podcaster at InsidePR and Worker at Hill & Knowlton) and I have been talking about doing a podcast together for a couple of months now and we are now proud to finally release of Shill #1.
Shill represents the reaction of Social Media to Mass Media in the same [...]
Interesting article in Emarketer on three hidden 2008 trends. While I wouldn’t exactly call these three trends “hidden” they are not easily supported with numbers (which is eMarketer’s raison d’etre).
1. Increased media fragmentation – important, but The Long Tail opened and closed the book on that as a trend.
2. Internet as central hub for marketing [...]
I would have loved to see the pitch for the WhopperFreakout idea:”So we are proposing that we take your flagship food item (The Whopper) and take it off the menu and then film people’s reactions.”
This is the boldest example I have seen of someone trying to answer the question: If your brand disappeared tomorrow, would [...]
