VW Golf Ad

Man, the brits sure are able to make ads worth watching.

If you like it check out the Making of as well, which is worth it.

Hat tip to AdGoodness

The Kaiser kicks at the conversation

I have recently been turned on to The Kaiser Edition and he has some great posts, interesting commentary. Hisrecent slideshare post however was gold. At great risk of just being a repeater of some buzz worthy content, I will post it below.
This kind of stuf has been on my mind alot and I have been [...]

Burger King Freaks Out Customers

I would have loved to see the pitch for the WhopperFreakout idea:”So we are proposing that we take your flagship food item (The Whopper) and take it off the menu and then film people’s reactions.”
This is the boldest example I have seen of someone trying to answer the question: If your brand disappeared tomorrow, would [...]

I cry for my industry

I just got through reading The Secret Strategies Behind Many “Viral” Videos along with a chunk of the over 350 comments on TechCrunch and it has frankly ruined my day.
I spend a lot of time talking to people about social media, earned media and the democratization of communication channels. I buy into a lot of [...]

Objectives, Strategies and Tactics, let’s get it straight

There is so much confusion at times around the difference between an objective, a strategy and a tactic in the communications business. There was a recent Inside PR episode talking about communications plans that began this conversation and I am hoping to continue it here.
Note: I have written this from the point-of-view of a [...]