This “We didn’t start the Fire”format is getting a bit tired, the execution is not great, but I couldn’t agree more with the message.
Just about everyone I know is spending considerably less time on Facebook these days comscore reports that the ads don’t work. So if they aren’t gaining user time and having a tough [...]
If you are a mac twitter user, you probably know about twitterific or similar programs. I just installed it and was checking out the pricing options and came across the image you see to the left here.
I have seen various versions of this type of “nagware” licesnse before in shareware, but this was the most [...]
Interesting article in Emarketer on three hidden 2008 trends. While I wouldn’t exactly call these three trends “hidden” they are not easily supported with numbers (which is eMarketer’s raison d’etre).
1. Increased media fragmentation – important, but The Long Tail opened and closed the book on that as a trend.
2. Internet as central hub for marketing [...]
I would have loved to see the pitch for the WhopperFreakout idea:”So we are proposing that we take your flagship food item (The Whopper) and take it off the menu and then film people’s reactions.”
This is the boldest example I have seen of someone trying to answer the question: If your brand disappeared tomorrow, would [...]
