Joe Thornley graciously invited me to the Roundtable he is organizing on Social Media Metrics and measurement. I am happy to participate and interested in the subject matter, but also smart enough to know that there are others who will be in attendance far more knowledgeable than I on the subject
To prep us Joe linked [...]
Interesting article in Emarketer on three hidden 2008 trends. While I wouldn’t exactly call these three trends “hidden” they are not easily supported with numbers (which is eMarketer’s raison d’etre).
1. Increased media fragmentation – important, but The Long Tail opened and closed the book on that as a trend.
2. Internet as central hub for marketing [...]
A very thought-provoking article in the LA Times about striking writers in talks to develop online startups. Here, in equation format, is my thought process on this:
Talented writers and industry sympathizers on strike
+
TV and movie studios who have not learned the lessons of the music industry
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Blossoming infrastructure for alternative distribution via the Web
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Millions of people [...]
I was reading a post by Shel Israel where he made the following off-hand comment:
“Over the past two years the business community has moved through the phases of denial, dismissal, contempt and hostility regarding social media. Now they are beginning to embrace them. “
While I agreed in general with his comment, it felt like a [...]
The US Digital Millennium Copyright Act has seriously hampered innovations in media technology by making it far too easy for copyright holders and content companies to create closed systems. If the lobbyists that got that law passed have anything to say about it, buying a CD and putting it on your iPod would result in [...]