Webwalker » Social Media Today

Apologies

dwalker — Mon, 14 Jan 2008 16:57:50 +0000

Between the holidays, lots going on at work, business trips, etc. I have been remiss in posting to this blog and nailing down interviews for the Social Media Today podcast.

As for the blog I promise to be better in the coming weeks, but that promise is only worth the electrons that it was written on.

But also I do have some plans for Social Media Today which should be interesting, exciting and take things in a different direction. Stay tuned in the next couple of weeks for something new for your ears.

[tags] Social Media Today, Webwalker, blogging, podcast [/tags]

Social Media Today #29 – Dre Labre

dwalker — Thu, 13 Dec 2007 23:45:57 +0000

Time for another Social Media Today. Today’s topic: “Wild Goose Chase Marketing”
0:10 Intro

0:45 Audio Comment from Jay Berkowitz of Ten Golden Rules (Blog, Podcast)

2:50 Intro of Dre Labre and notion of Wild Goose Chase Marekting

4:50 Dre finally gets to talk and discusses his USB Drive Drop campaign for Canada Tourism

7:40 Doug and Dre talk about voyeuristic aspects of the campaign

9:15 Nine Inch Nails Year Zero marketing campaign

12:30 Wild Goose chase marketing in Television – Heroes and Lost

13:20 Can only brands with Communities pull off this kind program?

15:40 The destination versus the journey (discussion of Giantology campaign)

19:00 Involving the community in content and multi-tasking media

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, Dre Labre, Tribal DDB, Canada Tourism, Wild Goose Chase, Heroes, Lost, Giantology, Ten Golden Rules, Jay Berkowitz, Nine Inch Nails, Year Zero, podcast [/tags]

Social Media Today #28 – Steve Wright

dwalker — Tue, 27 Nov 2007 21:35:38 +0000

UPDATE: Sorry folks, I just found out that the iTunes version of the podcast only delivered the first 14 minutes of the show. I have re-uploaded and hopefully fixed the problem. Apologies for any inconveniences.

This time on Social Media Today we discuss some current goings on with Steve Wright Director of Strategic Planning at Radar DDB.
0:30 Introduction of Steve Wright

1:00 Steve explains what Radar DDB is all about

2:04 Doug and Steve discuss Facebook’s recent Beacon initiative.

9:55 Discussion of the Comotion Group’s post on Tech Crunch The Secret Strategies Behind Many “Viral” Videos

15:30 Influence and niche influence.
18:00 What doe Steve and Radar recommend to clients.

20:05 What if your product sucks?

21:31 Cadillac Escalade and speaking to separate audiences.

22:50 Wrap up Bye-byeAll times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, Steve Wright, Radar DDB, Facebook, Beacon, TechCrunch, Comotion Group, podcast [/tags]

Social Media Today #27 – David Jones

dwalker — Mon, 05 Nov 2007 21:18:45 +0000

Time for another Social Media Today and today we are speaking with David Jones V.P. Digital Communications, Hill & Knowlton. He is a blogger, podcaster, speaker and active participant in social media circles and events.

He blogs at:
PR Works

and his podcast is:
Inside PR

0:30 Introduction of David Jones

1:39 David’s recent move to Hill & Knowlton

3:50 Discusses changes to Public Relations brought on by social media and digital communications

6:20 PR and Ad people as the “middle men” in Social Media

9:15 Does social media change the practices of pitching journalists and citizen journalists

14:58 Chris Anderson and his decision to publish the email addresses of the people who send him irrelevant email

19:18 Do journalists have the upper hand?

21:31 What is the role of the advertising discipline in social media?

26:20 Differences in client relationships between advertising and PR

28:25 New Segment Indespensible Tools – David talks about Firefox add-ons such as the de.licio.us extension , Bloglines feed reader and the Berry Bloglines app for Blackberry, and Google Browser Synch

33:08 So Long and Bye-bye

All times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, David Jones, PR Works, Inside PR, Chris Anderson, The Long Tail, podcast [/tags]

Social Media Today # 26- Jason Theodor

dwalker — Fri, 26 Oct 2007 02:00:45 +0000

This time on Social Media Today we are speaking with Jason Theodor who is a blogger, consultant and until recently Creative Director at Ogilvy Interactive in Toronto.

He blogs at:
There Is No Box
and
1 Percent

His upcoming workshop with the Rich Media Institute is through the Rich Media Institute

1:04 Introduction of Jason Theodor

2:10 Discuss Dove Onslaught

10:08 Discuss Toyota World of Warcraft Viral Video

16:16 Discuss Radiohead’s Pay what you want strategy for new Album In Rainbows

21:38 So Long and Jason plugs his stuff

All times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, Jason Theodor, There is No Box, 1percent, Dove Onslaught, Toyota, World of Warcraft, Radiohead, In Rainbows, podcast [/tags]

Social Media Today – Christopher Noxon – Rejuvenile

dwalker — Wed, 10 Oct 2007 03:47:10 +0000

This time on Social Media Today we are trying something a bit different, the format is a bit longer than usual (around 37 minutes) and features a full interview with Christopher Noxon. He is the a journalist with the New York Times, a music supervisor for the television show Weeds and author of the book Rejuvenile – Kickball, Cartoons, Cupcakes and the Reinvention of the American Grown Up(www.rejuvenile.com).

All times are approximate

:30 Intro
1:47 Christopher introduces the Rejuvenile concept
2:48 The difference between maturity and adulthood
4:50 The hidden childishness of normal people
7:00 Rejuveniles as a target demographic
8:35 “Kidults” outside North America and Japan
10:05 Collectors and Consumption
12:47 Singing along with the Backyardigans
13:45 Chris spills Lego on his desk and big-time kid games
15:31 The difference between a parody and joke
16:55 Who targets Rejuveniles well
19:50 Halo 3 and video games
21:50 Further discussions on Wii
23:44 The role of the net in the growth of Rejuvenility
28:00 When does the silliness become serious
31:05 What were Rejuveniles real childhood’s like
34:00 Chris plug his book, Web sites, rejuvenile.com and christophernoxon.com and encourages us all to watch Weeds
36:00 end and so long

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, Christopher Noxon, Rejuvenile, podcast [/tags]

Social Media Today – Douglas Walker

dwalker — Tue, 02 Oct 2007 22:21:00 +0000

Welcome to EPS24 of Social Media Today, the official podcast of the Social Media Collective. In today’s episode, we have a brief chat with Douglas Walker about the success of the World Rock Paper Scissors Society and his work in social media. It is also revealed that Maggie Fox will be replaced by Doug as the host of future Social Media Today podcasts.

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.