Interesting article in Emarketer on three hidden 2008 trends. While I wouldn’t exactly call these three trends “hidden” they are not easily supported with numbers (which is eMarketer’s raison d’etre).
1. Increased media fragmentation – important, but The Long Tail opened and closed the book on that as a trend.
2. Internet as central hub for marketing [...]
A very thought-provoking article in the LA Times about striking writers in talks to develop online startups. Here, in equation format, is my thought process on this:
Talented writers and industry sympathizers on strike
+
TV and movie studios who have not learned the lessons of the music industry
+
Blossoming infrastructure for alternative distribution via the Web
+
Millions of people [...]
So I have been happily without television for several months, but finally broke down and got it (just in time for the writer’s strike). One ad I saw really surprised me and for the first time ever I rewound the ad on the PVR to try and catch all the references.The ad contains at least [...]
Full Disclosure: I work for the company that produced this ad. I wll refrain from saying anything either positive or negative about it. I merely post this in the hopes that it may generate some comment about marketers participating in Internet memes.
[tags] miss south carolina, subway, Miss Teen USA, fresh moments, Venture Communications, Calgary [...]
In what might be the dumbest online business move since the RIAA sued Napster, Gizmodo reports that YouTube is to add 30 second bumper ads next year. The details are still sketchy, but I expect the mass exodus from YouTube to hundreds of other sites will begin almost immediately after implementing this ad scheme.
Why 30 [...]